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You are here: Home / Podcast Episodes / 307 Redirects are not real redirects

307 Redirects are not real redirects

December 10, 2020 by Katherine Watier-Ong Leave a Comment

 


Does Google crawl 307 redirects?

307 redirects DO NOT function like 301 redirects. Listen to today’s tip to learn about how and why you should fix these redirects.

Hello, and thanks for listening to SEO tips today.

These types of redirects (307) occur because the site was set up with HSTS which globally tells the browsers to move the users from the insecure version of the site to the secure version of the site. 

I was reminded of this issue because of a new John Mueller video:

https://youtu.be/zb5ZVfS9Lyo

If you use Chrome as you see a 307 redirect code, the redirect is not really there. But it does (in the browser) will move the user from the HTTP to the HTTPs version of the URL. 

I love this quote:

“In short, generally, 307 redirects are not *real* redirects.”

And Googlebot will not see the 307 redirect – if that’s the only redirect, then a real  redirect that Googlebot can use is not there. Googlebot will start from the HTTP URL and will follow that to the HTTPs URL if a 301 redirect is in place, but if you only see a 307 in a browser tool, then there is actually NOT a redirect in place that Googlebot can follow. 

So your tip for today is if you are checking a client’s HTTP site and all you see with your browser tools (and I like the Redirect Path plugin for this) is a 307 redirect, then there is actually no redirect in place, and all the equity from their HTTP site is *not* being transferred to their HTTPs site. 

Oh and if you ever see a 308 redirect, those are also not *real* directs and requires troubleshooting.

Thanks for listening.

Come back tomorrow for another SEO tip.


Listen to the previous episode: Optimizing podcast audio

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Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

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