Let’s talk about the Google I/O Updates that impact SEO
Hello. Thanks for listening to SEO tips today.
Here’s a quick overview of the updates from Google I/O that impact SEO.
1. Google announced their new natural language engine – that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as:
“I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?”
It also gives users answers from different search verticals and harvests information from over 75+ languages. Google pulls information from various sources: Lens, Photos, YouTube, Google Search, Gmail, Maps, and Shopping. It can understand implicit meaning and context 1000x better than BERT.
2. Google provided details around their handling cookies (which BTW dropping first-party cookies has now been pushed off for two years), details around APIs, PWAs, and Web Core Vitals improvement tips.
3. They also talked about how in May, they started rolling out About This Result to all English results worldwide. They plan to add more details to the panel with information about how a site describes itself, what other sources are saying about it, and related articles to check out. Google states that they pull this information from Wikipedia, so if your brand’s information on Wikipedia is out of date, I can refer you to a reputable Wikipedia coach who can help you resolve the issue.
4. Shopping Graph announcement. Google uses its “deep understanding of products, sellers, brands, reviews, product information, and inventory data” to power this shopping graph. Additionally, when you take a screenshot, Google Photos will prompt you to search the photo with Lens, so you can immediately shop for that item if you want. Shopping Knowledge Graph will connect to Google Lens, YouTube, Images, Photos, Chrome, and loyalty programs and display shopping carts on the Chrome homepage.
5. Google has released open-source Schemarama, which hosts a variety of schema troubleshooting tools. They have also added more rich snippets that you can earn in search based on your schema markup, like online activities that they can do from home, math solvers, and practice problems. They also reminded us of how to mark up your videos for their key moments for additional rich display in Google search.
So that’s the update.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Heads up on a few different terms in GA4