Today we are going to highlight a few stats focused on how important it is to be mobile friendly.
Hello! Thanks for listening to SEO tips today.
So I wanted to share some great insights on our increasing mobile use here in the US from App Annie.
The highlights:
- We collectively spent 4.2 hours on our phones in 2020 (a 20% YOY increase).
- This increase is the greatest in the Gen X/Baby Boomer dynamic.
And as a reminder, Googlebot is crawling mobile-first, and all desktop-only content will be dropped sometime in March 2021 (so this month).
Mobile friendly includes ensuring that your site is:
- Fast loading
- Elements don’t shift as the page loads
- Elements are clickable with a thumb, and
- Images that are viewable/expandable on a mobile phone.
I also check to ensure that my clients have navigation that is crawlable with JS turned off with their responsive websites (which is a common issue).
To check to see if you have any pages that are not rendered to show well on a mobile device, you can use Screaming Frog by turning on the “Rendering ->JavaScript” mode under the spider configuration tab and turn on rendered page screenshots. You can also view mobile usability errors in Google Search Console.
Thanks for listening. Come back tomorrow for another SEO tip.
Listen to the previous episode: Deciphering the Google News Reports in Google Search Console
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