Watier Ong Strategies

Main Nav

  • Home
  • About
    • Our Results and Case Studies
    • Clients
    • Approach
    • Values
    • Katherine Watier Ong Speaker Info
      • Published Thought Leadership
  • Services
    • Technical SEO Services
    • Traffic Loss Investigation
    • SEO for Associations and Academic Journals
    • Video Optimization
    • Voice Search and Wearable Tech Optimization Services
    • White Label SEO Audit Services
    • Google Analytics Audits
  • Training
    • Member Login
    • SEO Coaching
    • Technical SEO Training
    • SEO Bootcamp Course Registration
    • SEO Bootcamp Course
      • SEO Bootcamp Course questions
  • Testimonials
  • Resources
    • Free Member Resources Opt-in
    • Blog
    • Digital Marketing Resources
    • Digital Marketing How-To Videos
  • Podcasts
    • Daily SEO Tips
    • Digital Marketing Victories
  • Contact
Don’t show this message again.

This website uses cookies

We use cookies to personalize content and functionality, as well as to improve our services. You can read more about how cookies are used to improve the user experience here.

You are here: Home / Podcast Episodes / A website’s topical expertise and ranking

A website’s topical expertise and ranking

April 1, 2021 by Katherine Watier-Ong Leave a Comment

Topical expertise and ranking

Hello! And thanks for listening to SEO tips today.

Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites should work to build a reputation within a particular topic area. Additionally, I’ve seen via the various search algorithm updates over the years that being too broad topically for a website could be more challenging from a ranking perspective.

If you’re curious about your current topical authority, it turns out that you can get a sense of your topical authority by looking at topical citation flow in Majestic. Majestic looks at the backlink profile that your website has had based on the types of websites linking to you.

So that’s your quick tip for today. If you are working on a brand new website, you need to be aware that you will need to build your authority and expertise in a specific niche topic.

You do this through your overall real-life marketing efforts and by strategically building backlinks from websites that cover topics (or closely related topics) you’re an expert in.

Thanks for listening. Come back tomorrow for another SEO tip.


Listen to the previous episode: New to me tools and resources – March 2021

Subscribe and listen on your favorite podcast app: Apple Podcasts  | Google Podcasts  | Spotify  | Spreaker  | iHeartRadio  | Castbox  | Deezer  | Podcast Addict  | Podchaser

Filed Under: Daily SEO Tips

About Katherine Watier-Ong

Katherine is an online marketing instructor, public speaker, and a consultant who has over 20 years of experience in communications strategy and online delivery of communications messages, including thirteen years of SEO, social media, SEM, and web analytics management.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search This Website

Topics

Get a Free SEO Consultation

For a free 15-minute consultation schedule a time here

Find Katherine online

  • My Resume
  • Linkedin
  • Twitter
  • Pinterest
  • Facebook
  • Moz.com
  • Quora
  • YouTube
  • Podcast Feed

Subscribe to our YouTube Channel

Recent Posts

  • Why .govs need an SEO strategy
  • Google Analytics 4 – The 411
  • A look back at 2021, and some 2022 optimism.
  • Sharing a Googlebot Persona With Your Developers
  • Featured Snippets Writing Guide

Check out our podcast!

Daily SEO Tips

155 episodes

Digital Marketing Victories

21 episodes

Subscribe to get future blog posts and monthly search updates

Follow Katherine

  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Resources

  • Free list - 200+ AI Tools to Boost Your Marketing Output
  • AI Workflows for SEO

Industry Presence

Find out more about Katherine’s contributions to the digital marketing industry.

Alignable Winner 2023 – Local Business Person of The Year 2023 

Digital Marketing Victories Podcast

  • Listen to my Digital Marketing Victories Podcast

Get a free SEO consultation

For a free consultation call 202-930-1744

Federal Capabilities Statement

Download our federal capabilities statement
Sign up for our monthly newsletter to get updates on all things SEO.

© 2023 Watier Ong (WO) Strategies LLC - A WASHINGTON, DC DIGITAL MARKETING FIRM