Get ready for GA 4 or find a Google Analytics alternative. What is happening? Universal Analytics is being discontinued and will stop tracking in July 2023. AND If you want to have year-over-year tracking, you’ll need to set up GA 4 tracking by July of this year. AND Your UA data will disappear (some SEOs […]
Search Results for: voice
How To Optimize Videos In Your Marketing Strategy – Patrick Frank
About This Episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of […]
How To Future-Proof Your Business – Terry Dry
About This Episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. So I’ve always kind of gone with this mantra of change is inevitable, but struggle is optional. And kinda […]
How To Be An In-House Catalyst For Change – Christina Del Villar
About This Episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing’s influence […]
The Soft Skills Necessary for SEO Success – Tom Critchlow
About This Episode With a background working at Distilled, Google and now as an independent consultant Tom Critchlow has a dynamic set of experience around how to move an organization forward with your digital recommendations. He’s also been thinking and blogging quite a bit about how to be successful as an independent consultant and has […]
Google is now measuring heart and respiratory rate
Google’s newest data set Hello! And thanks for listening to SEO tips today. Let’s talk about Google’s newest data set and how I think they might apply it to search. Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy. I wonder what they will do […]
Persuade More Effectively by Becoming a Better Speaker – Brenden Kumarasamy
About This Episode As a Digital Marketer, you’re going to need to be comfortable giving presentations and potentially public speaking at some point in your career. How do you gain those skills if you think you need help? And can you become a better communicator even if you’re more introverted? How do you get started […]
Deciphering the Google News Reports in Google Search Console
Hello! Thanks for listening to SEO tips today. Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter) There are now two reports in Google Search Console that reports on your site’s news performance, but they measure different things. The first report is under the Search Results tab where you can filter to news queries. […]
Everything You Need To Know About Latinx Marketing – Javier Von Westphalen
About This Episode Understanding your target audience is everything when it comes to digital marketing. And often, that requires creating more than one persona for a group that you might have thought was “all the same”. Join us today and learn about how diverse the Latinx community is and how it requires smart audience research […]
Optimizing podcast audio
It’s time to optimize your audio Hello! And thanks for listening to SEO tips today. Interested in optimizing your audio assets? This episode is for you. Did you know that one-third of US adults listen to a podcast a month? That’s more people consuming podcasts than are on some of the major social media networks […]
New Bing ranking tips
Bing Ranking insights Hello, and thanks for listening to SEO tips today. Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the tidbits that they picked up during the interview. Click-through rate (CTR) can be used to determine relevance for a query (if a query […]
How To Grow Your Business With Content Marketing with Lori Sullivan
About This Episode Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. “Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we […]
