With increasing search personalization and the addition of Google’s RankBrain manipulating part of our ability to rank in Google search, it’s impossible to “win” the search game just by following a checklist.
Or at least that was my takeaway from Search Love Boston. Every online marketer needs to understand their target audience, build content and promotion around that data, and create an SEO testing plan to ensure that their content is not only getting the organic traffic it deserves but also so that it reaches your audience, they click through to your site AND they convert.
Luckily the presenters at Search Love Boston were sharing the SEO processes that they use to gain efficiencies and to test their marketing plans. I wrote a round-up of those resources on my personal blog. Check it out!