I had to write a post about this issue as I’ve now seen it across quite a few clients’ Google Analytics accounts, and it’s a surefire way of trashing your Google Analytics data. It’s this: Using Google Analytic’s UTM campaign parameters on internal URLs Here’s an example:- www.domain.com/contact?utm_source=Email-newsletter&utm_medium=email&utm_campaign=Fall+newsletter%20appeal I’m a huge proponent of using UTM […]
How to execute SEO for Saudi Arabian clients
SEO for a Saudi Arabian client? If you had told me that after 10 years of doing enterprise SEO I would be writing a post about how to execute SEO in Saudi Arabia because that’s where one of my clients is based, I would have told you that you were crazy. But that’s the reality […]
SEO Checklists are dead
With increasing search personalization and the addition of Google’s RankBrain manipulating part of our ability to rank in Google search, it’s impossible to “win” the search game just by following a checklist. Or at least that was my takeaway from Search Love Boston. Every online marketer needs to understand their target audience, build content and […]
Local SEO training in Silver Spring, MD
I’m looking forward to speaking next week in Silver Spring at the Level UP events about local SEO. I’ll will be sharing data related to search and social personalization and how local businesses can make the most of their limited time for marketing with paid social media promotion and working to generate local citations, links […]