Most of the content online related to searcher’s intent is catered to managers of e-commerce sites. But that’s not you. Maybe you’re a nonprofit, a government agency, an association or a news site. So, how do you structure your keyword research so that it’s keywords that make sense for you and your audience and keywords […]
SEO Testing – The only tutorial you need to read
Are you looking to get your feet wet with SEO testing? I’ve tried to pull together all of the resources that you’ll need to think through the benefits, risks, and challenges you need to think through as you set up and measure your first SEO test. Let’s start with: The benefits of testing for SEO […]
Number of Google algorithm changes in 2016
Curious as to how fast Google is now changing its algorithm per day? Most SEOs mention that it’s almost 2 times a day, but that’s from 2012 data. Recently, Google announced updated data related to how many changes they make to their algorithm as a part of their newly updated How Search Works website, which shows […]
12 Easy Ways to Build Links to Any Piece of Content
Ideally, every piece of content you publish would launch with a mini link building plan, but sometimes the new content is not exciting enough to launch a full-blown link building plan. But the Internet is a vast place, and you don’t want your new piece of content to disappear in the massive waves of new […]
Google’s Mobile First Index – Are you up to speed?
Google announced last week that it’s testing out a mobile first index – using the elements from your mobile site to determine how your content should ranking for both mobile AND desktop queries. While the update will most likely not roll out for a few months, what do you need to do now to prepare? […]
Do you have what it takes for a digital marketing career?
Are you interested in pursuing a career in digital marketing? Perhaps you’re wondering where to start? I firmly believe that great marketers have the power to persuade others and distill complicated information into more simple, actionable copy. More importantly, digital marketers need to be able to “just figure it out” by themselves most of the […]
Trashing your Google Analytics – UTM Campaign Tagging
I had to write a post about this issue as I’ve now seen it across quite a few clients’ Google Analytics accounts, and it’s a surefire way of trashing your Google Analytics data. It’s this: Using Google Analytic’s UTM campaign parameters on internal URLs Here’s an example:- www.domain.com/contact?utm_source=Email-newsletter&utm_medium=email&utm_campaign=Fall+newsletter%20appeal I’m a huge proponent of using UTM […]
How to execute SEO for Saudi Arabian clients
SEO for a Saudi Arabian client? If you had told me that after 10 years of doing enterprise SEO I would be writing a post about how to execute SEO in Saudi Arabia because that’s where one of my clients is based, I would have told you that you were crazy. But that’s the reality […]
SEO Checklists are dead
With increasing search personalization and the addition of Google’s RankBrain manipulating part of our ability to rank in Google search, it’s impossible to “win” the search game just by following a checklist. Or at least that was my takeaway from Search Love Boston. Every online marketer needs to understand their target audience, build content and […]
Local SEO training in Silver Spring, MD
I’m looking forward to speaking next week in Silver Spring at the Level UP events about local SEO. I’ll will be sharing data related to search and social personalization and how local businesses can make the most of their limited time for marketing with paid social media promotion and working to generate local citations, links […]
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