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You are here: Home / Podcast Episodes / SEO – How to understand the bigger picture

SEO – How to understand the bigger picture

October 6, 2020 by Katherine Watier-Ong Leave a Comment

SEO - How to understand the bigger picture

https://wostrategies.com/wp-content/uploads/2020/09/SEO-Howtounderstandthebiggerpicture.mp3

How to stay on top of SEO changes

Hello, and thanks for listening to SEO tips today.

As I record my 100th SEO tip, I reflected on what might be useful for folks who are listening, and I thought today might be a good day to talk about the bigger picture of SEO.

When I train my clients or (previously) mentored junior staff on my team, I always started with an SEO Overview. I started their training to see the bigger picture of the history of SEO and Google’s broader focus. I think it helps so that when you listen to short SEO tips like those I share here or read an SEO blog post, you can fit it into the bigger picture.

Today’s tip will focus on a set of facts about SEO in general that hopefully will give you that bigger picture.

Resources to help you understand the SEO big picture

If you’re somewhat new to this space or trying to put all of the pieces together, the first place I’d recommend you check out is The Evolution of Search Video.

If you’re more of a book person, few are still relevant (with the algorithm changing 9 times a day, some of the information in these books get out of date quickly). I would recommend these:

  • How Google Works
  • The Art of SEO: Mastering Search Engine Optimization
  • The Executive SEO Playbook

I also think Will Critchlow’s 2018 presentation on the history of Google is worth flipping through.

There’s also beginner SEO information available directly from the search engines that are worth reading:

Google’s SEO resources

  • Google’s Search Engine Optimization Starter Guide
  • Google’s steps to a Google-friendly site
  • Google’s Webmaster Central Blog
  • Google’s Webmaster Central office hours. If you can’t attend them live, you can watch the recordings on their YouTube channel, and Deepcrawl always summarizes the top takeaways from each or.
  • Google’s Webmasters social channels and help forum
  • Google Human Rater Guide
  • How to speed up your site. The Critical Rendering Path free course

Bing’s SEO Resources

While not the biggest search engine in the US, make sure to check out these resources from Bing:

  • Bing’s getting started checklist
  • Bing’s webmaster help and how-to guide

Industry beginner SEO guides

Additionally, some trustworthy industry leaders produce great resources as well that will introduce you to the basic SEO concepts, including:

  • Moz’s Beginner’s Guide to SEO
  • Search Engine Land’s Guide to SEO
  • Moz’s Local SEO guide
  • I have an SEO Overview on my site that’s free for members.

Accurate SEO Industry publications

Finally, some industry-standard publications are worth following. Those include:

  • Search Engine Land
  • Search Engine Journal
  • Moz Blog
  • Search Engine Roundtable

Understand how humans interact with the search results

All of the search engines are working to serve their end users (searchers). I think an understanding of how humans interact with computer interfaces is essential for being good at SEO. Along those lines, I believe these resources are worth checking out:

  • Accenture’s free Web UX course
  • Nielsen Norman Group’s research
  • Letting Go of the Words book
  • Shari Thurow’s Book When Search Meets Web Usability

Join online communities so that you can get support as you’re learning

Most of these communities have moved over to Slack. I find the Online Geniuses, Measure, and Women in Tech SEO Slack channels to be the most useful.

So that’s your tip for today. Take a step back to learn about the bigger picture related to SEO and the search engines to become more effective as a digital marketer.

Thanks for listening. Come back tomorrow for another SEO tip.


Listen to the previous episode: Optimizing your Audio Assets

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