Wow! The month has just flown by! I’ve been deep in keyword research and SEO audits for clients and have trained folks this month in how to execute on technical SEO. If that wasn’t enough, I also beta launched my SEO Bootcamp class. You can actually register today to learn how to create a rock solid […]
Want to conduct your first SEO Audit?
Then my upcoming workshop in November is for you! And today is the last day for early bird pricing, so you should register today. During the workshop we will walk through how to access site based on Google’s best practices, it’s target audience and competitors, and create a plan for SEO improvement and growth. If […]
Nonprofit SEO Site Audit at the next DC Search Marketing Meetup
Are you a nonprofit wondering if SEO is for you? Or wondering how and if you can increase the amount of free Google traffic your website is getting? Then you should come out to our next DC/MD/VA Search Marketing Meetup on October 19th. At that Meetup, I will focus on giving back to a local nonprofit, the Nuclear […]
Why you can’t use Google Keyword Planner for SEO
I know. Everyone wants to use a keyword tool for free, but the Google Adwords Tool is SO unreliable you can’t use it for SEO anymore, and here’s why: It was never built for organic search, so it will limit the data you see. Some words/phrases will not show initially because the tool is for […]
Come join me and learn SEO
12/11/2017: Quick update: It was great to see everyone at the Meetup! You can find my slides in my free member library: https://wostrategies.com/library/. If you enjoyed the presentation or are excited to tackle SEO as your New Years Resolution, you can join my SEO Bootcamp Course at any time! I also mentioned the following resources in […]
Top 11 Ways to Learn SEO
Interested in learning SEO and want to know where to start online? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. The online marketing industry writes copious posts about tactics, tools, and the […]
Searcher’s Intent Tutorial
Most of the content online related to searcher’s intent is catered to managers of e-commerce sites. But that’s not you. Maybe you’re a nonprofit, a government agency, an association or a news site. So, how do you structure your keyword research so that it’s keywords that make sense for you and your audience and keywords […]
SEO Testing – The only tutorial you need to read
Are you looking to get your feet wet with SEO testing? I’ve tried to pull together all of the resources that you’ll need to think through the benefits, risks, and challenges you need to think through as you set up and measure your first SEO test. Let’s start with: The benefits of testing for SEO […]
Number of Google algorithm changes in 2016
Curious as to how fast Google is now changing its algorithm per day? Most SEOs mention that it’s almost 2 times a day, but that’s from 2012 data. Recently, Google announced updated data related to how many changes they make to their algorithm as a part of their newly updated How Search Works website, which shows […]
12 Easy Ways to Build Links to Any Piece of Content
Ideally, every piece of content you publish would launch with a mini link building plan, but sometimes the new content is not exciting enough to launch a full-blown link building plan. But the Internet is a vast place, and you don’t want your new piece of content to disappear in the massive waves of new […]
Google’s Mobile First Index – Are you up to speed?
Google announced last week that it’s testing out a mobile first index – using the elements from your mobile site to determine how your content should ranking for both mobile AND desktop queries. While the update will most likely not roll out for a few months, what do you need to do now to prepare? […]
Do you have what it takes for a digital marketing career?
Are you interested in pursuing a career in digital marketing? Perhaps you’re wondering where to start? I firmly believe that great marketers have the power to persuade others and distill complicated information into more simple, actionable copy. More importantly, digital marketers need to be able to “just figure it out” by themselves most of the […]
