About This Episode I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around […]
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Music and SEO Changed How I Think About Marketing – Dan Shure
About This Episode Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations. In […]
Doing Social Media The Right Way – Joe Federer
About This Episode Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with Reddit’s previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks […]
Optimizing your Audio Assets
Today’s SEO tip is going to focus on the audio ranking opportunity in organic search. Hello! And thanks for listening to SEO tips today. Today’s tip is focused on optimizing audio assets because today, I’m launching my second podcast. The Digital Marketing Victories podcast, a monthly show focused on the tactics and strategies, soft skills, […]
How to Sell Through Your Strategy Internally – Kathleen Booth
About This Episode Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly. This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye-opening exercises for brand discoverability, the persuasion techniques she uses, and a […]
Why schema and how to get it implemented
How to convince your developers or boss to implement schema.org Hello, and thanks for listening to SEO tips today. First, let’s talk about what schema markup is. Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent […]
Signs that you might need a local SEO plan
When do you need local SEO? Hello, and thanks for listening to SEO tips today. Let’s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean. If you’ve been working on SEO for a site that does NOT have […]
Marketing a new food brand online
A few tips for digital marketing discovery for new food brands Do you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you. If you’re working on launching a strategy for discovery of a new brand – your work is less about SEO for […]
Documenting all stages of your customer journey
Let’s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand by online searchers and often selected. Google research shows that: “80% of customers favor […]
How to get started with SEO competitive audits
Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I’m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for the topics […]
Federal .gov websites cannot rank for anything they want
Federal .gov websites will not rank if they don’t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn’t mean that they can rank for just anything. I was reminded of this when I saw Google’s recent blog post […]
Emotions and SEO
Let’s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user’s mental state. Are you familiar with how emotions impact your […]
