Bing Pages – your profile in Bing search – Alexa Flash Briefing Skill (SEO Tips) Did you know that Bing just launched a way for you to promote yourself directly in Bing search results for your personal or business name? Hello, thanks for listening to SEO tips today. Just a few weeks ago Bing […]
Search Results for: voice
Audio SEO – The Ultimate Checklist
Interested in optimizing your audio assets? This post is for you.
Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in relation to surfacing podcast landing pages and episodes in search.
[Editor’s note: This is a long post, so if we’ve created a .pdf of it here that you can grab and print if that’s easier for you.]
Improving your meta descriptions
Improving your meta descriptions – Alexa Flash Briefing Skill (SEO Tips) Hello. Thanks for listening to SEO Tips today. Today is a back to the basics focused SEO tip. Let’s talk about meta descriptions and how they can drive brand emotion in search results pages as well as […]
Featured snippets and their impacts to your site
Hello. Thanks for listening to SEO Tips today. Sometimes Google makes changes to search results that can drastically impact the traffic to your website. Yesterday was one of those days. Google has made a large change to Featured Snippets yesterday (January 22nd) that will impact the traffic to […]
Search and social news — September 2019
In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital Marketing Summit was this: Turn whitepapers into audio files for more consumption Did you know that reading a white paper […]
Search and Social News — August 2019
August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of Kindergarten! It was also a busy month with announcements from Google and Bing. I also started reading this great book […]
Search and social news – July 2019
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof: Here’s what I picked up while at the event: While the […]
Search and social news — June 2019
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll […]
Published SEO & Digital Marketing Articles & Features
As an experienced Digital Marketing expert in Washington, Katherine has been invited numerous times to write for a number of online blogs and publications. Katherine has also been quoted and featured in several articles over the years. Insights & Features Guest Blog Post Podcast & Interviews Editorial Contributor Ketchum – Global PR Firm Speaking Engagements […]
Search and Social News — April 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takeaways from Mobile Moxie’s presentation later in this post. In the meantime, here are the big announcements over the last month that I wanted to share: […]
Google Search Console limitations and measurement issues
Editor’s note: This post was updated on February 6, 2024, to add new data about keyword information missing from Google Search Console (GSC), how GSC measures impressions, and areas where Google Search Console (GSC) and Google Analytics differ in their reporting. Google Search Console data can be misleading. I want to walk through how Google’s […]
Goodbye rel=prev/next – Why you might still want to use it
Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
