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You are here: Home / Archives for Katherine Watier-Ong

Optimizing for Google Scholar vs Googlebot

August 29, 2019 by Katherine Watier-Ong 2 Comments

Library books

Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]

Filed Under: SEO

Search and social news – July 2019

August 6, 2019 by Katherine Watier-Ong Leave a Comment

July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof:   Here’s what I picked up while at the event: While the […]

Filed Under: Search and Social News

Measuring Voice Search

July 22, 2019 by Katherine Watier-Ong 3 Comments

Digital Marketer creating a voice search measurement plan

The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]

Filed Under: Voice Search

Search and social news — June 2019

July 11, 2019 by Katherine Watier-Ong Leave a Comment

Image of SEO

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll […]

Filed Under: Search and Social News

Optimizing for Voice Search with Bing

June 28, 2019 by Katherine Watier-Ong 1 Comment

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]

Filed Under: Voice Search

Search and Social News – May 2019

June 5, 2019 by Katherine Watier-Ong Leave a Comment

Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few. I also spent some time this month sharing my experience around staging environments and SEO in a round-up/guide around how to protect your staging environments. Check […]

Filed Under: Search and Social News

Safari Changes Will Impact Analytics

May 29, 2019 by Katherine Watier-Ong Leave a Comment

You might have noticed something weird in your analytics starting in March 2019. Its partially because your website visitors from Safari browsers on both mobile and desktop had the expiration of their _ga cookie — changed from 2 years to 7 days. Why is this, and why does it matter to Safari users, specifically? What […]

Filed Under: Google Analytics

Search and Social News — April 2019

May 2, 2019 by Katherine Watier-Ong Leave a Comment

Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takeaways from Mobile Moxie’s presentation later in this post. In the meantime, here are the big announcements over the last month that I wanted to share: […]

Filed Under: Search and Social News

Google Search Console limitations and measurement issues

April 9, 2019 by Katherine Watier-Ong 6 Comments

Editor’s note: This post was updated on February 6, 2024, to add new data about keyword information missing from Google Search Console (GSC), how GSC measures impressions, and areas where Google Search Console (GSC) and Google Analytics differ in their reporting. Google Search Console data can be misleading. I want to walk through how Google’s […]

Filed Under: Measurement

Search and Social News — March 2019

April 1, 2019 by Katherine Watier-Ong Leave a Comment

Photo by Anthony Young on Unsplash

March was a crazy month for search and social news. First, Google randomly announced it hasn’t been supporting rel=prev and rel-next recommendations (it turns out it hasn’t for years, and it just didn’t tell us). Then, expandable Featured Snippets (see below) was rolled out. It was a tough month to be an SEO where it […]

Filed Under: Search and Social News

Goodbye rel=prev/next – Why you might still want to use it

March 25, 2019 by Katherine Watier-Ong 2 Comments

Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]

Filed Under: SEO Tagged With: rel=prev/next

Search and Social News : February 2019

March 1, 2019 by Katherine Watier-Ong Leave a Comment

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Below you’ll find the SEO, social media research and tips that you should absolutely read and bookmark. I’ve also included what I (a marketer […]

Filed Under: Search and Social News

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