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Search and Social Updates: November 2018

December 3, 2018 by Katherine Watier-Ong Leave a Comment

November was a busy month for search with a major algorithm update over the Thanksgiving holiday. The industry also had the #TechSEOBoost conference in Boston with the associated live stream, which was a “Christmas is here early” type event if you’re responsible for troubleshooting technical SEO issues. In fact, it was a great month for […]

Filed Under: Search and Social News

Video SEO: An Essential Guide

November 30, 2018 by Katherine Watier-Ong 1 Comment

Photo of person recording a musician on their phone by Sergio Alejandro Ortiz on Unsplash

If you want to increase your video views AND brand exposure, this guide is for you. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This guide will walk you through how to […]

Filed Under: SEO

Search and Social Updates -October 2018

November 1, 2018 by Katherine Watier-Ong Leave a Comment

Google in Candy - Happy Halloween

October was busy for me with lots of new opportunities, existing client work and a family wedding in Maine that we attended. It was a busy month for SEO updates too. Here are the search updates in October that I thought you shouldn’t miss: Impact of Google’s 20th Anniversary announcements on SEO Google celebrated their […]

Filed Under: Search and Social News

Search and Social Updates -September 2018

September 28, 2018 by Katherine Watier-Ong Leave a Comment

Man calmly reading a newspaper that is on fire

Again, another month has gone by and I’ve rounded up the search news and research that I think you can’t miss. Google (as usual) has made some changes over the last month, they celebrated their 20th year in business, rolled out new features, and have given us a hint of where they are going. There’s […]

Filed Under: Search and Social News

How Online Formatting Impacts Readability and SEO

September 26, 2018 by Katherine Watier-Ong 1 Comment

Photo by rawpixel on Unsplash

I have had a host of clients throughout my SEO career – .govs, medically-oriented associations and businesses, scientists, big brands, reporters, and nonprofits looking to boost their SEO. The one complaint I hear EVERY time I conduct an SEO copywriting training is their frustration with having to modify their writing style for online reading and […]

Filed Under: SEO

Search & Social Updates for August, 2018

September 5, 2018 by Katherine Watier-Ong Leave a Comment

Picture of a sunflower

Here we go. There is only one update for August, and I’m realize that I’m posting it in September. This is not because there weren’t any updates (in fact, there was a big Google “broad core” algorithm update). There’s a great SEO community discussion about the update on this Twitter thread that I think is […]

Filed Under: Search and Social News

Creating your first SEO dashboard

August 31, 2018 by Katherine Watier-Ong Leave a Comment

Dashboard graphs

Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Are you […]

Filed Under: Measurement

Search & Social Updates July 9 -July 31, 2018

August 3, 2018 by Katherine Watier-Ong Leave a Comment

Home voice search device

There was great SEO research this week in addition to Google announcements, updates and changes in Google Analytics. So, let’s get to it. SERPs without an organic opportunity Spotted in the wild: A SERP with 13 “other” links besides URLs. A good reminder to check your SERPs before picking a keyword to target: Google Human […]

Filed Under: Search and Social News

Voice SEO Insights from Katherine Ong’s Voice Summit Presentation

July 25, 2018 by Katherine Watier-Ong Leave a Comment

Whiteboard Friday from Moz - Rand Fishkin

I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]

Filed Under: SEO

Setting website and SEO goals

July 16, 2018 by Katherine Watier-Ong Leave a Comment

Image of focusing on SEO goals

Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]

Filed Under: Measurement

Weekly Search & Social Updates June 25-July 8, 2018

July 10, 2018 by Katherine Watier-Ong Leave a Comment

Tablet and paper news sources

It’s been awhile since I’ve posted a search news update -My family took a break for the entire July 4th week. We enjoyed the DC museums and, like the rest of the country, tried desperately to stay cool. There were so many updates this week that this post is longer than usual. So buckle in […]

Filed Under: Search and Social News

Are you tracking all of your Organic traffic in Google Analytics?

June 26, 2018 by Katherine Watier-Ong 8 Comments

I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]

Filed Under: Measurement

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