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New SEO Tips and Tricks I Picked Up: January 2019

February 5, 2019 by Katherine Watier-Ong Leave a Comment

photo of people in a library

Search and social news and what I learned about SEO last month… Over the last year I’ve been sharing SEO and social media news with you monthly and I’ve decided to change the format a bit. In addition to sharing with you what I believe are the news announcements, research findings, and new tactics of […]

Filed Under: Search and Social News

Search and Social Updates: December 2018

December 31, 2018 by Katherine Watier-Ong Leave a Comment

Searching with Magnifying Glass

Wow. 2018 is coming to a close and what a year it has been for search updates! It’s also been a big year for me personally and professionally. It’s been nice over the last next few weeks during the holiday break. I’ve used it to catch up with my own reading and professional development. I hope […]

Filed Under: Search and Social News

Top 11 Things I learned about SEO and business in 2018

December 28, 2018 by Katherine Watier-Ong 2 Comments

Pointsettas

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. I don’t know about you, but 2018 was quite a year. On both the work and home front, the pace was intense, sleep was […]

Filed Under: SEO

Search and Social Updates: November 2018

December 3, 2018 by Katherine Watier-Ong Leave a Comment

November was a busy month for search with a major algorithm update over the Thanksgiving holiday. The industry also had the #TechSEOBoost conference in Boston with the associated live stream, which was a “Christmas is here early” type event if you’re responsible for troubleshooting technical SEO issues. In fact, it was a great month for […]

Filed Under: Search and Social News

Video SEO: An Essential Guide

November 30, 2018 by Katherine Watier-Ong 1 Comment

Photo of person recording a musician on their phone by Sergio Alejandro Ortiz on Unsplash

If you want to increase your video views AND brand exposure, this guide is for you. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This guide will walk you through how to […]

Filed Under: SEO

Search and Social Updates -October 2018

November 1, 2018 by Katherine Watier-Ong Leave a Comment

Google in Candy - Happy Halloween

October was busy for me with lots of new opportunities, existing client work and a family wedding in Maine that we attended. It was a busy month for SEO updates too. Here are the search updates in October that I thought you shouldn’t miss: Impact of Google’s 20th Anniversary announcements on SEO Google celebrated their […]

Filed Under: Search and Social News

Search and Social Updates -September 2018

September 28, 2018 by Katherine Watier-Ong Leave a Comment

Man calmly reading a newspaper that is on fire

Again, another month has gone by and I’ve rounded up the search news and research that I think you can’t miss. Google (as usual) has made some changes over the last month, they celebrated their 20th year in business, rolled out new features, and have given us a hint of where they are going. There’s […]

Filed Under: Search and Social News

How Online Formatting Impacts Readability and SEO

September 26, 2018 by Katherine Watier-Ong 1 Comment

Photo by rawpixel on Unsplash

I have had a host of clients throughout my SEO career – .govs, medically-oriented associations and businesses, scientists, big brands, reporters, and nonprofits looking to boost their SEO. The one complaint I hear EVERY time I conduct an SEO copywriting training is their frustration with having to modify their writing style for online reading and […]

Filed Under: SEO

Search & Social Updates for August, 2018

September 5, 2018 by Katherine Watier-Ong Leave a Comment

Picture of a sunflower

Here we go. There is only one update for August, and I’m realize that I’m posting it in September. This is not because there weren’t any updates (in fact, there was a big Google “broad core” algorithm update). There’s a great SEO community discussion about the update on this Twitter thread that I think is […]

Filed Under: Search and Social News

Creating your first SEO dashboard

August 31, 2018 by Katherine Watier-Ong Leave a Comment

Dashboard graphs

Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Are you […]

Filed Under: Measurement

Search & Social Updates July 9 -July 31, 2018

August 3, 2018 by Katherine Watier-Ong Leave a Comment

Home voice search device

There was great SEO research this week in addition to Google announcements, updates and changes in Google Analytics. So, let’s get to it. SERPs without an organic opportunity Spotted in the wild: A SERP with 13 “other” links besides URLs. A good reminder to check your SERPs before picking a keyword to target: Google Human […]

Filed Under: Search and Social News

Voice SEO Insights from Katherine Ong’s Voice Summit Presentation

July 25, 2018 by Katherine Watier-Ong Leave a Comment

Whiteboard Friday from Moz - Rand Fishkin

I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]

Filed Under: SEO

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