November was a busy month for search with a major algorithm update over the Thanksgiving holiday. The industry also had the #TechSEOBoost conference in Boston with the associated live stream, which was a “Christmas is here early” type event if you’re responsible for troubleshooting technical SEO issues. In fact, it was a great month for […]
Video SEO: An Essential Guide
If you want to increase your video views AND brand exposure, this guide is for you. This guide will walk you through how to have it all – how to optimize your onsite videos for discovery via the video tab in Google search, and how to optimize your YouTube videos for discovery in Google search […]
Search and Social Updates -October 2018
October was busy for me with lots of new opportunities, existing client work and a family wedding in Maine that we attended. It was a busy month for SEO updates too. Here are the search updates in October that I thought you shouldn’t miss: Impact of Google’s 20th Anniversary announcements on SEO Google celebrated their […]
How to write for Google’s Featured Snippets in 2018
Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed in the top featured snippet. If you to are in the same boat, this writing guide is for you. Note: this guide is a compilation of great tips and research by […]
Search and Social Updates -September 2018
Again, another month has gone by and I’ve rounded up the search news and research that I think you can’t miss. Google (as usual) has made some changes over the last month, they celebrated their 20th year in business, rolled out new features, and have given us a hint of where they are going. There’s […]
How Online Formatting Impacts Readability and SEO
I have had a host of clients throughout my SEO career – .govs, medically-oriented associations and businesses, scientists, big brands, reporters, and nonprofits looking to boost their SEO. The one complaint I hear EVERY time I conduct an SEO copywriting training is their frustration with having to modify their writing style for online reading and […]
Search & Social Updates for August, 2018
Here we go. There is only one update for August, and I’m realize that I’m posting it in September. This is not because there weren’t any updates (in fact, there was a big Google “broad core” algorithm update). There’s a great SEO community discussion about the update on this Twitter thread that I think is […]
Creating your first SEO dashboard
Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Are you wondering how to create a dashboard that will be used to move your digital marketing program forward? I can help because I’ve been there. I once had to report SEO progress […]
Search & Social Updates July 9 -July 31, 2018
There was great SEO research this week in addition to Google announcements, updates and changes in Google Analytics. So, let’s get to it. SERPs without an organic opportunity Spotted in the wild: A SERP with 13 “other” links besides URLs. A good reminder to check your SERPs before picking a keyword to target: Google Human […]
Voice SEO Insights from Katherine Ong’s Voice Summit Presentation
I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]