I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]
Setting website and SEO goals
Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]
Weekly Search & Social Updates June 25-July 8, 2018
It’s been awhile since I’ve posted a search news update -My family took a break for the entire July 4th week. We enjoyed the DC museums and, like the rest of the country, tried desperately to stay cool. There were so many updates this week that this post is longer than usual. So buckle in […]
Are you tracking all of your Organic traffic in Google Analytics?
I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Weekly Search & Social Updates June 1-15, 2018
Dear Reader, I’ve been gathering some great stuff to share with you over the last three weeks. I’m now back in the DC area from a wedding in Victoria, BC and from Search Love Boston. First – my SEO insight from the wedding: I counsel a few clients on international expansion and whether or not […]
What does it take to get into Google news?
I’ve counseled quite a few clients (RollCall.com, WattAgNet, and others) about how to get their sites into Google News and I wanted to share those best practices with my readers. A word of caution, however – Google makes the decision to include you based on an algorithmic evaluation, which means that there are NO humans at Google […]
Weekly Search & Social Updates May 14-18, 2018
*Quick note from the author* You might notice this isn’t a normal blog post. You see, I’ve been emailing my list search and social tips each week for the last year. I realized I should probably share them with a larger audience. I’m also transitioning email marketing systems, so this seemed like a great way […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]
Please call it social media: Social media UTM tracking gone awry
Ok. Let’s talk social media UTM tracking. If you’re unfamiliar with what UTM tracking is in Google Analytics, please read this first. Now that we’re all on the same page – it’s time for a Public Service Announcement. I am seeing clients getting way too creative with their UTM tagging and as a result, they are […]
Time Saving Keyword Research Tools I’m using in 2018
I’ve been digging deeper into keyword research for a few clients over the last month or so – focusing on trying to find the heart or seed keyword that they can use for their optimization plans. Along the way, I’ve found a few really interesting (and new to me) tools that I thought I would […]