Has your CEO ever wanted you to report on your online marketing progress, but you’re not sure how to present that data? Are you wondering how to create a dashboard that will be used to move your digital marketing program forward? I can help because I’ve been there. I once had to report SEO progress […]
Search & Social Updates July 9 -July 31, 2018
There was great SEO research this week in addition to Google announcements, updates and changes in Google Analytics. So, let’s get to it. SERPs without an organic opportunity Spotted in the wild: A SERP with 13 “other” links besides URLs. A good reminder to check your SERPs before picking a keyword to target: Google Human […]
Voice SEO Insights from Katherine Ong’s Voice Summit Presentation
I gave my first presentation on the opportunities for SEOs interested in appearing for voice search queries back in 2016, and recently at Search Love Boston, I got a chance to chat over breakfast with Will Critchlow from Distilled about the voice search opportunity. That conversation inspired me to question the data we’ve seen thus […]
Setting website and SEO goals
Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]
Weekly Search & Social Updates June 25-July 8, 2018
It’s been awhile since I’ve posted a search news update -My family took a break for the entire July 4th week. We enjoyed the DC museums and, like the rest of the country, tried desperately to stay cool. There were so many updates this week that this post is longer than usual. So buckle in […]
Are you tracking all of your Organic traffic in Google Analytics?
I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Weekly Search & Social Updates June 1-15, 2018
Dear Reader, I’ve been gathering some great stuff to share with you over the last three weeks. I’m now back in the DC area from a wedding in Victoria, BC and from Search Love Boston. First – my SEO insight from the wedding: I counsel a few clients on international expansion and whether or not […]
What does it take to get into Google news?
Editor’s note: This post was updated on February 2nd, 2020 to highlight this note from Google. “Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and […]
Weekly Search & Social Updates May 14-18, 2018
*Quick note from the author* You might notice this isn’t a normal blog post. You see, I’ve been emailing my list search and social tips each week for the last year. I realized I should probably share them with a larger audience. I’m also transitioning email marketing systems, so this seemed like a great way […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]