Are you looking to get into doing local SEO for a client? Here’s a comprehensive overview of how to tackle that type of SEO challenge. All of the quality aspects of brand SEO applies, but then you have to think about and optimize a bunch of other stuff to send the correct signals to Google. This […]
Tracking your Featured Snippet Visibility
So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking in the top 4 for a particular keyword, and you think that they are well positioned to earn those rankings. How do you actually track and report on that work? It […]
New SEO training and nonprofit focus for the month
Wow! The month has just flown by! I’ve been deep in keyword research and SEO audits for clients and have trained folks this month in how to execute on technical SEO. If that wasn’t enough, I also beta launched my SEO Bootcamp class. You can actually register today to learn how to create a rock solid […]
Want to conduct your first SEO Audit?
Then my upcoming workshop in November is for you! And today is the last day for early bird pricing, so you should register today. During the workshop we will walk through how to access site based on Google’s best practices, it’s target audience and competitors, and create a plan for SEO improvement and growth. If […]
Nonprofit SEO Site Audit at the next DC Search Marketing Meetup
Are you a nonprofit wondering if SEO is for you? Or wondering how and if you can increase the amount of free Google traffic your website is getting? Then you should come out to our next DC/MD/VA Search Marketing Meetup on October 19th. At that Meetup, I will focus on giving back to a local nonprofit, the Nuclear […]
Why you can’t use Google Keyword Planner for SEO
I know. Everyone wants to use a keyword tool for free, but the Google Adwords Tool is SO unreliable you can’t use it for SEO anymore, and here’s why: It was never built for organic search, so it will limit the data you see. Some words/phrases will not show initially because the tool is for […]
Come join me and learn SEO
12/11/2017: Quick update: It was great to see everyone at the Meetup! You can find my slides in my free member library: https://wostrategies.com/library/. If you enjoyed the presentation or are excited to tackle SEO as your New Years Resolution, you can join my SEO Bootcamp Course at any time! I also mentioned the following resources in […]
Top 11 Ways to Learn SEO
Interested in learning SEO and want to know where to start online? The online marketing industry writes copious posts about tactics, tools, and the latest algorithm updates, but there is also a lot of misinformation out there. Also, Google makes around five algorithm changes per day to its algorithm, so often what you’re reading is […]
Searcher’s Intent Tutorial
Most of the content online related to searcher’s intent is catered to managers of e-commerce sites. But that’s not you. Maybe you’re a nonprofit, a government agency, an association or a news site. So, how do you structure your keyword research so that it’s keywords that make sense for you and your audience and keywords […]
SEO Testing – The only tutorial you need to read
Are you looking to get your feet wet with SEO testing? I’ve tried to pull together all of the resources that you’ll need to think through the benefits, risks, and challenges you need to think through as you set up and measure your first SEO test. Let’s start with: The benefits of testing for SEO […]