Here’s the real truth: It is tough to prove ROI or that your effort in SEO is working IF you haven’t documented what your overall goals are. Your goals will help everyone on your team be on the same page about what you’re doing and how ultimately it’s driving overall organization/business goals. It’s also important […]
Weekly Search & Social Updates June 25-July 8, 2018
It’s been awhile since I’ve posted a search news update -My family took a break for the entire July 4th week. We enjoyed the DC museums and, like the rest of the country, tried desperately to stay cool. There were so many updates this week that this post is longer than usual. So buckle in […]
Are you tracking all of your Organic traffic in Google Analytics?
I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Weekly Search & Social Updates June 1-15, 2018
Dear Reader, I’ve been gathering some great stuff to share with you over the last three weeks. I’m now back in the DC area from a wedding in Victoria, BC and from Search Love Boston. First – my SEO insight from the wedding: I counsel a few clients on international expansion and whether or not […]
What does it take to get into Google news?
Editor’s note: This post was updated on February 2nd, 2020 to highlight this note from Google. “Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and […]
Weekly Search & Social Updates May 14-18, 2018
*Quick note from the author* You might notice this isn’t a normal blog post. You see, I’ve been emailing my list search and social tips each week for the last year. I realized I should probably share them with a larger audience. I’m also transitioning email marketing systems, so this seemed like a great way […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]
Please call it social media: Social media UTM tracking gone awry
Ok. Let’s talk social media UTM tracking. If you’re unfamiliar with what UTM tracking is in Google Analytics, please read this first. Now that we’re all on the same page – it’s time for a Public Service Announcement. I am seeing clients getting way too creative with their UTM tagging and as a result, they are […]
Time Saving Keyword Research Tools I’m using in 2018
Editor’s note: Post updated on March 24th, 2020. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. I’ve been digging deeper into keyword research for a few clients over the last month or […]
Supporting Girls and Tech
Here at WO Strategies, we are committed to #givingback to our community each month. It’s something that we take seriously as a family and as a business. I was raised with these values and it’s impossible to ignore the responsibility of giving back personally and professionally to the community. In December, we found a family […]
SEO for Voice Search
Do you need to worry about optimizing for voice search queries? I think every future focused marketer does. Below I’ll cover the rapid growth of people using voice search and walk through how you can get started with your own strategy for capturing people searching via using their voice. Here’s a quick history of voice […]
Tracking your Featured Snippet Visibility
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking […]
