Ok. Let’s talk social media UTM tracking. If you’re unfamiliar with what UTM tracking is in Google Analytics, please read this first. Now that we’re all on the same page – it’s time for a Public Service Announcement. I am seeing clients getting way too creative with their UTM tagging and as a result, they are […]
Time Saving Keyword Research Tools I’m using in 2018
I’ve been digging deeper into keyword research for a few clients over the last month or so – focusing on trying to find the heart or seed keyword that they can use for their optimization plans. Along the way, I’ve found a few really interesting (and new to me) tools that I thought I would […]
Supporting Girls and Tech
Here at WO Strategies, we are committed to #givingback to our community each month. It’s something that we take seriously as a family and as a business. I was raised with these values and it’s impossible to ignore the responsibility of giving back personally and professionally to the community. In December, we found a family […]
SEO for Voice Search
Do you need to worry about optimizing for voice search queries? I think every future focused marketer does. Below I’ll cover the rapid growth of people using voice search and walk through how you can get started with your own strategy for capturing people searching via using their voice. Here’s a quick history of voice […]
Tackling Local SEO: An Approach and Checklist
Are you looking to get into doing local SEO for a client? Here’s a comprehensive overview of how to tackle that type of SEO challenge. All of the quality aspects of brand SEO applies, but then you have to think about and optimize a bunch of other stuff to send the correct signals to Google. This […]
Tracking your Featured Snippet Visibility
So you’ve decided that you want to start working on getting a Google featured snippet for your client or site as they are ranking in the top 4 for a particular keyword, and you think that they are well positioned to earn those rankings. How do you actually track and report on that work? It […]
New SEO training and nonprofit focus for the month
Wow! The month has just flown by! I’ve been deep in keyword research and SEO audits for clients and have trained folks this month in how to execute on technical SEO. If that wasn’t enough, I also beta launched my SEO Bootcamp class. You can actually register today to learn how to create a rock solid […]
Want to conduct your first SEO Audit?
Then my upcoming workshop in November is for you! And today is the last day for early bird pricing, so you should register today. During the workshop we will walk through how to access site based on Google’s best practices, it’s target audience and competitors, and create a plan for SEO improvement and growth. If […]
Nonprofit SEO Site Audit at the next DC Search Marketing Meetup
Are you a nonprofit wondering if SEO is for you? Or wondering how and if you can increase the amount of free Google traffic your website is getting? Then you should come out to our next DC/MD/VA Search Marketing Meetup on October 19th. At that Meetup, I will focus on giving back to a local nonprofit, the Nuclear […]
Why you can’t use Google Keyword Planner for SEO
I know. Everyone wants to use a keyword tool for free, but the Google Adwords Tool is SO unreliable you can’t use it for SEO anymore, and here’s why: It was never built for organic search, so it will limit the data you see. Some words/phrases will not show initially because the tool is for […]