I saw this great article on Moz about Direct traffic by Tom Bennett the other day and it prompted me to write this post, which includes a checklist you can use to ensure that you’re tracking all of your organic search traffic (and SEO work!) in Google Analytics. I also wanted to make sure that my […]
Weekly Search & Social Updates June 1-15, 2018
Dear Reader, I’ve been gathering some great stuff to share with you over the last three weeks. I’m now back in the DC area from a wedding in Victoria, BC and from Search Love Boston. First – my SEO insight from the wedding: I counsel a few clients on international expansion and whether or not […]
What does it take to get into Google news?
I’ve counseled quite a few clients (RollCall.com, WattAgNet, and others) about how to get their sites into Google News and I wanted to share those best practices with my readers. A word of caution, however – Google makes the decision to include you based on an algorithmic evaluation, which means that there are NO humans at Google […]
Weekly Search & Social Updates May 14-18, 2018
*Quick note from the author* You might notice this isn’t a normal blog post. You see, I’ve been emailing my list search and social tips each week for the last year. I realized I should probably share them with a larger audience. I’m also transitioning email marketing systems, so this seemed like a great way […]
Getting a Google Knowledge Panel
Are you interested in getting a knowledge panel for your brand, but not sure where to get started? I’ve outlined the areas you’ll need to focus on below, but ultimately this is a feature that Google rewards to entities that it recognizes as a brand. Google will think of you as a brand if you […]
Please call it social media: Social media UTM tracking gone awry
Ok. Let’s talk social media UTM tracking. If you’re unfamiliar with what UTM tracking is in Google Analytics, please read this first. Now that we’re all on the same page – it’s time for a Public Service Announcement. I am seeing clients getting way too creative with their UTM tagging and as a result, they are […]
Time Saving Keyword Research Tools I’m using in 2018
I’ve been digging deeper into keyword research for a few clients over the last month or so – focusing on trying to find the heart or seed keyword that they can use for their optimization plans. Along the way, I’ve found a few really interesting (and new to me) tools that I thought I would […]
Supporting Girls and Tech
Here at WO Strategies, we are committed to #givingback to our community each month. It’s something that we take seriously as a family and as a business. I was raised with these values and it’s impossible to ignore the responsibility of giving back personally and professionally to the community. In December, we found a family […]
SEO for Voice Search
Do you need to worry about optimizing for voice search queries? I think every future focused marketer does. Below I’ll cover the rapid growth of people using voice search and walk through how you can get started with your own strategy for capturing people searching via using their voice. Here’s a quick history of voice […]
Tackling Local SEO: An Approach and Checklist
Are you looking to get into doing local SEO for a client? Here’s a comprehensive overview of how to tackle that type of SEO challenge. All of the quality aspects of brand SEO applies, but then you have to think about and optimize a bunch of other stuff to send the correct signals to Google. This […]