This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll see hints of what you can’t measure in the SEO measurement section below. My other big obsession this month is how to optimize for Bing search since it powers more voice […]
Optimizing for Voice Search with Bing
It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when it comes to voice Bing powers almost as many voice search enabled devices as Google? Bing’s 2019 voice report broke down which digital assistant their respondents were using when searching via […]
Search and Social News – May 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few. I also spent some time this month sharing my experience around staging environments and SEO in a round-up/guide around how to protect your staging environments. Check […]
Safari Changes Will Impact Analytics
You might have noticed something weird in your analytics starting in March 2019. Its partially because your website visitors from Safari browsers on both mobile and desktop had the expiration of their _ga cookie — changed from 2 years to 7 days. Why is this, and why does it matter to Safari users, specifically? What […]
Search and Social News — April 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takeaways from Mobile Moxie’s presentation later in this post. In the meantime, here are the big announcements over the last month that I wanted to share: […]
Google Search Console Limitations and Measurement Issues
Editor’s note: This post was updated on January 22nd, 2020 to remove a mention of Google Discover data, as it’s now available in Google Search Console. Here’s more about what you can track related to interactions with your content in Google Discover. Google Search Console data can be misleading I’d actually like to walk through the ways in […]
Search and Social News — March 2019
March was a crazy month for search and social news. First, Google randomly announced it hasn’t been supporting rel=prev and rel-next recommendations (it turns out it hasn’t for years, and it just didn’t tell us). Then, expandable Featured Snippets (see below) was rolled out. It was a tough month to be an SEO where it […]
Goodbye rel=prev/next – Why you might still want to use it
Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
Search and Social News : February 2019
Below you’ll find the SEO, social media research and tips that you should absolutely read and bookmark. I’ve also inlcuded what I (a marketer who has been doing SEO for 15+years) learned over the last month. In full disclosure: last month I was recovering from a surgical procedure, so my personal digital marketing learning “to […]
Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools
Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or building a case for an enterprise level tool). […]
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