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You are here: Home / Blog

Search and Social News – May 2019

June 5, 2019 by Katherine Watier-Ong Leave a Comment

Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few. I also spent some time this month sharing my experience around staging environments and SEO in a round-up/guide around how to protect your staging environments. Check […]

Filed Under: Search and Social News

Safari Changes Will Impact Analytics

May 29, 2019 by Katherine Watier-Ong Leave a Comment

You might have noticed something weird in your analytics starting in March 2019. Its partially because your website visitors from Safari browsers on both mobile and desktop had the expiration of their _ga cookie — changed from 2 years to 7 days. Why is this, and why does it matter to Safari users, specifically? What […]

Filed Under: Google Analytics

Search and Social News — April 2019

May 2, 2019 by Katherine Watier-Ong Leave a Comment

Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takeaways from Mobile Moxie’s presentation later in this post. In the meantime, here are the big announcements over the last month that I wanted to share: […]

Filed Under: Search and Social News

Google Search Console Limitations and Measurement Issues

April 9, 2019 by Katherine Watier-Ong 5 Comments

Editor’s note: This post was updated on January 22nd, 2020 to remove a mention of Google Discover data, as it’s now available in Google Search Console. Here’s more about what you can track related to interactions with your content in Google Discover. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, […]

Filed Under: Measurement Tagged With: google search console, measurement

Search and Social News — March 2019

April 1, 2019 by Katherine Watier-Ong Leave a Comment

Photo by Anthony Young on Unsplash

March was a crazy month for search and social news. First, Google randomly announced it hasn’t been supporting rel=prev and rel-next recommendations (it turns out it hasn’t for years, and it just didn’t tell us). Then, expandable Featured Snippets (see below) was rolled out. It was a tough month to be an SEO where it […]

Filed Under: Search and Social News

Goodbye rel=prev/next – Why you might still want to use it

March 25, 2019 by Katherine Watier-Ong Leave a Comment

Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]

Filed Under: SEO Tagged With: rel=prev/next

Search and Social News : February 2019

March 1, 2019 by Katherine Watier-Ong Leave a Comment

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Below you’ll find the SEO, social media research and tips that you should absolutely read and bookmark. I’ve also included what I (a marketer […]

Filed Under: Search and Social News

Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools

February 7, 2019 by Katherine Watier-Ong 1 Comment

person tracking SEO data

There is a newer version of this article. Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick? Many of my clients are managing a program that does not include local SEO elements and/or they are on a budget (or […]

Filed Under: SEO

Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools

February 7, 2019 by Katherine Watier-Ong Leave a Comment

person tracking SEO data

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Editor’s note: This post was originally published in January 2019, but has been updated in January 2021 with the latest comparison of Ahrefs, Moz […]

Filed Under: SEO

New SEO Tips and Tricks I Picked Up: January 2019

February 5, 2019 by Katherine Watier-Ong Leave a Comment

photo of people in a library

Search and social news and what I learned about SEO last month… Over the last year I’ve been sharing SEO and social media news with you monthly and I’ve decided to change the format a bit. In addition to sharing with you what I believe are the news announcements, research findings, and new tactics of […]

Filed Under: Search and Social News

Search and Social Updates: December 2018

December 31, 2018 by Katherine Watier-Ong Leave a Comment

Searching with Magnifying Glass

Wow. 2018 is coming to a close and what a year it has been for search updates! It’s also been a big year for me personally and professionally. It’s been nice over the last next few weeks during the holiday break. I’ve used it to catch up with my own reading and professional development. I hope […]

Filed Under: Search and Social News

Top 11 Things I learned about SEO and business in 2018

December 28, 2018 by Katherine Watier-Ong 2 Comments

Pointsettas

Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. I don’t know about you, but 2018 was quite a year. On both the work and home front, the pace was intense, sleep was […]

Filed Under: SEO

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