Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you. Over the past year, I’ve been working with professional journals that are in Google Scholar but need to improve their visibility in Google Search. My focus has been to ensure that I don’t […]
Search and social news – July 2019
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the opportunities with voice search. Here’s the photo proof: Here’s what I picked up while at the event: While the […]
Measuring Voice Search
The marketing industry is all a buzz about the potential of voice search. Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Estimates are that the number of Voice Assistants in use are […]
Search and social news — June 2019
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll […]
Optimizing for Voice Search with Bing
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. It is known that Google is the dominant search engine in the US with 84% of the market. But did you know that when […]
Search and Social News – May 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few. I also spent some time this month sharing my experience around staging environments and SEO in a round-up/guide around how to protect your staging environments. Check […]
Safari Changes Will Impact Analytics
You might have noticed something weird in your analytics starting in March 2019. Its partially because your website visitors from Safari browsers on both mobile and desktop had the expiration of their _ga cookie — changed from 2 years to 7 days. Why is this, and why does it matter to Safari users, specifically? What […]
Search and Social News — April 2019
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takeaways from Mobile Moxie’s presentation later in this post. In the meantime, here are the big announcements over the last month that I wanted to share: […]
Google Search Console limitations and measurement issues
Editor’s note: This post was updated on February 6, 2024, to add new data about keyword information missing from Google Search Console (GSC), how GSC measures impressions, and areas where Google Search Console (GSC) and Google Analytics differ in their reporting. Google Search Console data can be misleading. I want to walk through how Google’s […]
Search and Social News — March 2019
March was a crazy month for search and social news. First, Google randomly announced it hasn’t been supporting rel=prev and rel-next recommendations (it turns out it hasn’t for years, and it just didn’t tell us). Then, expandable Featured Snippets (see below) was rolled out. It was a tough month to be an SEO where it […]
Goodbye rel=prev/next – Why you might still want to use it
Did you see the Google announcement that they don’t use rel=prev and rel=next? The SEO community is in an uproar around not being told that this signal has not been used by Google for YEARS without telling us. If you’re just catching up, here’s the Google announcement: And here’s a screenshot from their blog post about […]
Search and Social News : February 2019
Disclaimer: Some of the links below are affiliate links, meaning, at no additional cost to you, WO Strategies LLC will earn a commission if you click through and make a purchase. Below you’ll find the SEO, social media research and tips that you should absolutely read and bookmark. I’ve also included what I (a marketer […]
